ChaCha Ad Options Explored

ChaCha’s “human powered” social search platform has been discussed here from the search side when it launched in September, and again in November when the site entered beta. Today, ClickZ media buying columnist Tessa Weggert takes a look at the ad opportunities ChaCha offers in “Introducing ChaCha Search.”

ChaCha offers CPC-based text links targeted by guide-defined category, of which there are more than 100 available. ChaCha has also begun showing category-targeted display ads, including 300 x 250 rich media pre-roll video units, to help searchers pass the time while their guide does the searching.

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