Yahoo Launching Separate Content Advertising Platform

Update: Yahoo emailed me to say this is only being offered in Europe right now.

Yahoo is launching a separate content platform, according to the email I received earlier today.

The email states:

In the next coming months, Yahoo! Search Marketing will introduce a new serving platform for Content Match. This new platform is designed to improve listing relevance, power the Yahoo! Search Marketing Distribution Network, and improve the end-user experience.

The new Content Match platform includes an improved matching algorithm and real-time optimization that, in addition to bid, will consider additional relevancy factors like keywords, title and description to determine your listing position.

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