Yahoo Launching Separate Content Advertising Platform

Update: Yahoo emailed me to say this is only being offered in Europe right now.

Yahoo is launching a separate content platform, according to the email I received earlier today.

The email states:

In the next coming months, Yahoo! Search Marketing will introduce a new serving platform for Content Match. This new platform is designed to improve listing relevance, power the Yahoo! Search Marketing Distribution Network, and improve the end-user experience.

The new Content Match platform includes an improved matching algorithm and real-time optimization that, in addition to bid, will consider additional relevancy factors like keywords, title and description to determine your listing position.

Related reading

nurcin-erdogan-loeffler_wikipedia-definition-the-future_featured-image
penguins marching to war
penguin diving
i_fought_the_law
Simple Share Buttons