Seems 2007 is going to be the year of niched portals and vertical search.
Microsoft is buying Medstory, a health information search engine, and furthering their move into niched portals and vertical search. In China they have started development on a job search engine.
Yahoo is doing the same thing: business search in China, community portals covering specific audiences like Pontiac owners, investors and health sites.
Yahoo seems to be using the portal, community model with search ads as part of the monetization. Though they are trying to develop a business search engine as their primary perspective for the Chinese market.
Yahoo has created entertainment community pages for the Oscars; car fan sites using the manufacturers as support and advertiser.
This seems to be a repeating theme in the two months so far of 2007. Let’s see where this all ends up.
Related reading
How to scale your social media marketing to build traffic and leads
Scaling social media can be risky because it's about human connection. Here are 3 pieces of the puzzle you should scale -- and two things you shouldn't.
Facebook is expanding into Search Ads. What will this mean?
Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising industry?
Top social media trends for 2019
Key social media trends to consider for a successful marketing strategy in 2019. More focus on ROI, new tech, and trust between brand and customers.
What people search for: Tools for trends
Seven of the top tools available to help you discover what people search for online: the most popular topics, keywords, and trending stories.
