SEO Is Easy…and Hard

Reduced to its simplest form, SEO is a four-step process: set some ground rules; get your site right; post some great content; and earn inbound links. Sounds easy, until you try to do it. PJ Fusco offers some tips for in-house search marketers on how to go about making it work in her latest ClickZ column, DIY SEO.

Related reading

Image of a person typing on a laptop with paper and pens by the side, and a variety of different analytics icons sketched above it, such as graphs, charts and a clipboard.
Simple Share Buttons