Clicktracks CEO Interviewed

John Marshall, the highly respected CEO of Clicktracks, and I had chance to talk about analytics recently. Clicktracks is well known for it’s analytics software solution.

While many people are familiar with Google Analytics, fewer people are aware that Clicktracks offers a free analytics solution as well, known as Clicktracks Appetizer. This is a great free tool that offers a powerful set of capabilities for users who want to have their analytics software analyze their log files instead of putting Javascript on their web site (which is something that Google Analytics requires).

John talks with me about a wide range of topics that may help you get a better idea of how to make use of web analaytics as a tool in your web promotional strategy.

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