The Long Tail of Local Search

In his ClickZ column today, Brian Wool takes a look at how Long Tail economics are affecting local search:

“Without any real inventory costs, Internet businesses can use deeper catalogs to beat their brick-and-mortar counterparts on market share. On the Web, unlimited inventory allows obscure or less-popular online products to outshine hits in total sales volume,” he writes.

Wool advises local businesses to take advantage of basics, like the free or low-cost services the search engines offer to post and update listings. He also suggests looking beyond the major search engines and IYPs to find niche local search sites like Kudzu, MojoPages.com, and Yellow Page City.

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