Umbria Plans Blog Monitoring on the Cheap

Market intelligence firm Umbria will launch a subscription-based “Blog Tribe Analysis” service to create customized reports that monitor online discussions in a given area. Targeted at marketers that don’t want to spend a premium on custom reports from companies like Cymfony, Nielsen BuzzMetrics or Brandimensions, the service will create reports by identifying bloggers with common characteristics, then analyzing all posts to discover adjacent interests. Zach Rodgers has more details in his ClickZ News story, Blog Monitoring Service Analyzes Tribal Interests.

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