Local Search, IYP Set to Grow

A new report from the Kelsey Group forecasts print yellow pages, IYP and local search growth over the next five years, showing IYP sites as forceful contenders in the directories game, in part because of their increasing search mettle.

Although local search is poised to reach $2.6 billion in U.S. revenues, up from $922 million in ’06, IYP will grow at a faster clip in that time. The “Global Print Yellow Pages, Internet Yellow Pages and Local Search Forecast 2006-2011” report from The Kelsey Group predicts IYP revenues will rise at a nearly 30 percent annual growth rate, from $624 million to $2.3 billion in 2011, compared with about 23 percent growth for local search through 2011. Print in that time will remain relatively stagnant, moving from about $14.4 billion to $14.9 billion.

Kate Kaye has the details at ClickZ News.

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