Friendster Drops Yahoo For Google

Reuters reported today that social networking company Friendster has signed an agreement to run Google ads, replacing their previous ad provider Yahoo.

The plan calls for text and display advertising to run on Friendster members’ personal profile sites, worldwide, and the company will introduce Google Web search across the site in the second quarter of 2007, Reuters stated.

Friendster has more impact in Asian countries, Reuters reported. “Upward of 45 percent of Friendster’s audience is in Asia now.” The Asian age of users is also younger than those using Friendster in the United States.

Friendster had 19.4 million active global users in January, up from a recent low of 13.6 million in March of last year. according to research firm comScore Networks.

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