Is Amazon Hedging Search Engine Bets?

The lure of the search dollars seems to haunt Amazon. They have used a few of them over the years, even created a short-lived one of their own. Now they seem to be hedging their bets and have given venture capital to Jimmy Wales’ Wikia.

Wales told Reuters that he plans on challenging Google and Yahoo with his Wikia engine. The company recently received $4 million dollars from angel investors and a ‘very large amount’ from Amazon.

Amazon now uses Microsoft’s Live search results at

Wales told Reuters that “collaborative search technology could transform the power structure of the Internet’ away from the closed ‘black box’ methods of Google, Yahoo and Microsoft.

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