The Webification of SMBs

The recent enhancements to Google’s Local Business Center is the latest example of companies engaging in what Kelsey Group analyst Michael Boland calls the “Webification” of small and mid-sized businesses.

As he explains in today’s SearchDay, drawing business owners online with the promise of free and easy Web presence is the first step in getting them to become advertisers or subscribers to other online services.

Related reading

amazon reviews
Local_SEO_Twitter
A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
gmb 4