Minus Expenses Yahoo, Google Ad Revenues Similar

While it is well known Google has higher search market share, recent analysis of profits show Yahoo’s ad revenue is a lot closer than the market share would suggest.

Jupiter Research blogger David Card reports thast Google has 17 percent of online ad revenue to Yahoo’s 16 percent.

These numbers are of what the comapny keeps after expenses…. could be the YouTube deal is holding down those numbers… or as some are suggesting Yahoo keeps more of the money – they pay less to their search partners… though from what I have seen Yahoo pays more, but has lower click through rates

Related reading

Google / YouTube and brand safety: What's next?
lessons learned from launching 100+ campaigns
Amazon Advertising, Prime Pantry
Google Ads 2019: What to look out for