iCrossing Acquires Sharp Analytics

Earlier this week, the Scottsdale, AZ based search marketing firm, with offices in Atlanta, Chicago, Dallas, New York, San Francisco and Brighton, U.K, has added Salt Lake City, Utah to the list in its purchase of the business intelligence provider.

Sharp Analytics’ proprietary, Web-based software, called SharpView, provides Fortune 500 marketers and their agencies a tool to integrate results from offline and online campaigns for advanced tracking, measuring and optimizing campaign ROI.