After Yahoo CEO Terry Semel crowed last week about the success of Panama, a Wall Street analyst now adds to Yahoo’s merriment with news of even more success, according to paidContent.org.
UBS AG analyst Ben Schachter told Bloomberg that Panama is “just working quicker and better than people had expected,” and it may boost Yahoo’s revenue growth from searches to more than 20 percent in the second half of this year, instead of his previous estimate of as little as 15 percent.
Also quoted in the Bloomberg story are search marketers from Did-it, who said clickthrough rates rose 3 percent in February, and Avenue A | Razorfish, who said CTR has risen 10 percent since Panama’s debut. If that 10 percent figure holds up across the board, that could mean a boost of about $25 million in Yahoo’s sales this quarter, which would exceed Yahoo’s timeline of expected results in the second quarter, Piper Jaffray’s Safa Rashtchy told Bloomberg.
Related reading
Five Google Shopping tips to help nail your Q4 ROI
Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing. So how do you make sure you are being as efficient and effective as possible on Google shopping?
Five solid Google AdWords insights from analyzing half a billion dollars in ad spend
In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem.
Bing Ads vs Google AdWords case study: which offers the better value?
We see mixed result across both platforms, depending on the account we’re working on, so it’s difficult to identify trends in the differences between the two networks, when we’re trying to optimise campaigns.
Why I still hate LinkedIn Ads
Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.
