Data Analysis Must Look Across Channels

Paid search does not exist in a vacuum, and it should not be looked at that way when it comes to data analysis. In today’s SearchDay, “Data Mining: The Heart of Analysis, Part 2,” iProspect COO John Tawadros discusses the importance of examining the correlations between online and offline channels, and helping all these efforts work in tandem.

Related reading

Screenshot-from-2016-05-23-10-18-19-1
Google_Firebase_Analytics_Feature-Image
search console
bouncy castle