Do You Speak Programmer?

Just because search marketers and programmers happen to speak the same language, doesn’t mean they are communicating. In today’s SearchDay, “Beware of In-House Communications Breakdowns,” in-house SEM Duane Forrester tells his sad tale of mis-communication, and the impact that had on a major project.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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