Microsoft Eyeing DoubleClick

According to Crain Business, Microsoft may be acquiring online ads serving platform DoubleClick.

“DoubleClick, which hired investment bank Morgan Stanley to work on a possible sale, according to The Wall Street Journal, which first reported the story on Wednesday. DoubleClick has been selling off noncore assets and preparing to cash out since it was taken private in 2005”, Crain reported.

UPDATE: Kate Kaye has a look at what this would mean for Microsoft in her ClickZ story, “DoubleClick Sale Could Risk Publisher Exodus.”

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