New Look for AdSense Ads

A new, streamlined look for Google’s AdSense ads, which have been spotted in tests recently, have now been widely released, according to the Google AdSense Blog.

The new formats remove the heavy top border with “Ads by Google,” moving that text to a tab on the bottom corner. Borders between ads in a unit are also gone. A publisher’s previously selected customized fonts and colors should not be affected, according to Google.


Early responses to the ads at Digital Point Forums is positive, though many publishers are reserving judgment until the effect the new ads have on CTR are evident.

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