A new, streamlined look for Google’s AdSense ads, which have been spotted in tests recently, have now been widely released, according to the Google AdSense Blog.
The new formats remove the heavy top border with “Ads by Google,” moving that text to a tab on the bottom corner. Borders between ads in a unit are also gone. A publisher’s previously selected customized fonts and colors should not be affected, according to Google.
Early responses to the ads at Digital Point Forums is positive, though many publishers are reserving judgment until the effect the new ads have on CTR are evident.
Related reading
Are your emails personal enough?
When it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them.
Nine ways brands can improve emotional connections with customers
It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to ... read more
Coalition for Better Ads to make digital ads great again
A new organization, The Coalition for Better Ads, has been launched to "leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising that address consumer expectations."
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
