Aegis Group’s Isobar, which acquired PPC search agency iProspect for $50 million two years ago, is expanding the iProspect brand globally, beginning with Isobar’s digital agencies in 36 locales worldwide.
To accomplish this ambitious plan, Isobar has named iProspect founder and former CEO Fredrick Marckini to be its chief global search officer. Taking the reins from Marckini will be Rob Murray, who has served as iProspect’s president for the past eight years. Both Marckini and Murray had the option of leaving in December when the two-year earn-out was completed, but both chose to stay on, in expanded roles.
While Murray takes over iProspect’s U.S. operations, Marckini’s job will be to expand Isobar’s existing search marketing practices and set up new ones, bringing to them the tools and best practices iProspect has built in the U.S. over the past 11 years.