Yahoo to Require Short Descriptions

Beginning in May, Yahoo will require advertisers to provide a short, 70-character description for all ad descriptions, while making the current 190-character description an option that will only be shown in certain formats, according to the Yahoo Search Marketing blog.

Beginning in June, Yahoo will begin cutting off ads at 70 characters, or the nearest complete word to 70 characters. Long descriptions will continue to be shown on some external distribution partner sites. The space limit for titles will remain at 40 characters, while display URLs will be reduced to a maximum of 35 characters.

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