“Search marketing is becoming more about marketing, and less about search,” said Rob Murray, president and CEO of iProspect. That’s a pretty common theme these days, as search takes its spot at the big kids’ marketing table.
The definition of what is and isn’t search marketing is expanding to include other related disciplines. It began with Web developers moving into SEO. A few years ago, SEOs expanded into paid search. Today, one area that more and more search marketers are moving into is social media marketing. We explore that move in today’s SearchDay, “Why Are Search Marketers Getting Social?.”