Is Search to Social Media a Natural Progression?

“Search marketing is becoming more about marketing, and less about search,” said Rob Murray, president and CEO of iProspect. That’s a pretty common theme these days, as search takes its spot at the big kids’ marketing table.

The definition of what is and isn’t search marketing is expanding to include other related disciplines. It began with Web developers moving into SEO. A few years ago, SEOs expanded into paid search. Today, one area that more and more search marketers are moving into is social media marketing. We explore that move in today’s SearchDay, “Why Are Search Marketers Getting Social?.”

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Global Internet Search concept, 3D rendering isolated on white background. The source of the map - http://visibleearth.nasa.gov/view.php?id=57730
Hands holding smart phone with search engine optimization (SEO) concept on screen.
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