Is Search to Social Media a Natural Progression?

“Search marketing is becoming more about marketing, and less about search,” said Rob Murray, president and CEO of iProspect. That’s a pretty common theme these days, as search takes its spot at the big kids’ marketing table.

The definition of what is and isn’t search marketing is expanding to include other related disciplines. It began with Web developers moving into SEO. A few years ago, SEOs expanded into paid search. Today, one area that more and more search marketers are moving into is social media marketing. We explore that move in today’s SearchDay, “Why Are Search Marketers Getting Social?.”

Related reading

A picture of a spider diagram drawn in red marker in the foreground, with the word SEO in the middle and other terms leading off it: marketing, keywords, strategy, metadata, design, backlinks, intuitive. A blurred person in the background is holding the marker, writing the diagram on what appears to be a clear glass pane.
pr
tools
we can work it out
Simple Share Buttons