Google Audio, Clear Channel Ink Deal

Getting buried under the DoubleClick deal, Google and Clear Channel Communications Inc. also announced a long-term agreement Sunday to place advertising for its online customers on more than 675 Clear Channel radio stations. The financial terms of the deal are not available at this time.

”This radio partnership with Clear Channel is a pretty big statement that Google is in the radio industry to stay and have a big impact,” said Drew Hilles, Google Audio’s national sales director.

Google Audio advertisers will have the ability to access Clear Channel’s national distribution system within a simple interface, which would offer access to 1,600 stations though the Audio Ads service. Targeting options will include location and specific time slots, as well as provide feedback on the campaigns.

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