Microsoft Announces Changes To adCenter

The changes were announced at the adCenter blog.

The most intriguing part of their announcement is that they are basing the changes on “user’s likely intent”. How you measure intent is one I will have to get the Microsoft people to explain to me. I would love to apply that to my exwife!

A copy of the announcement is below:

On the 16th April we improved how we establish the quality and relevance of ads and landing pages in relation to the search user’s likely intent. This improvement will ensure that we maintain a high quality of ads and relevance to the Live Search user and is not a radical change, but an enhancement to our existing guidelines around relevance and quality. To ensure that we are delivering maximum benefit to the search user, we are doing the following:

* Assessing the content of the ad and landing page in relation to the user’s likely intent.
* Assessing the keywords that an advertiser selects in relation to the advertiser’s landing page content, to confirm that they are substantially relevant to both the landing page and the user’s search query.
* Trying to ensure that there is substantive content on the landing page to fulfill the user’s query.
* Assessing the duplicative nature of content in overall search results. In cases where there may be content that is duplicated within search results (including landing pages) Microsoft reserves the right to limit advertising of the duplicate content when it lessens the user experience.

In addition to this blog post, to ensure that our advertisers are aware of this upcoming change, we have contacted customers who we think may be affected by this update. However, even if you have not been contacted, we recommend using the following resources to ensure that ads you submit in the future are of the highest quality.

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