The “Bon Mots” of Social Search

Check out these well-chosen words about Social Search, from experts and attendees at the SES-NY show last week:

– Social search is about people creating trust with each other.
– No, it’s not about trustability.
– We can detect junk through social knowledge.
– If we had to create accountability, then results would improve.
– Most tools encourage anonymous participation, where anything goes.
– Money eliminates anonymity.
– We praise content unmotivated by commerce.
– There are hundreds of ways to game.
– The web will mature and spam will go away.

Admittedly there’s some poetic license taken with these bon mots, which were part of longer expert perspectives. Still it’s clear we’re wrestling with how to define and then motivate effective participation in socially-driven search.

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