In House Issues: When You Can’t Afford an SEO Rockstar

This was a hot topic of conversation at last week’s SES – companies are having extreme difficulties finding an hiring qualified SEO talent, and paying higher premiums for an experienced SEO is intimidating to many businesses.

Our resident in-house expert, Jessica Bowman, offers tips on how to go about hiring the right SEO people for your organization in her latest column: You Can’t Afford Michael Jordan, But You Can Get a Strong SEO Leader.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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