The Search Neighborhood is Changing

The search industry is changing at a rapid pace, that’s clear. Many people and companies that were relevant just a few years ago are now gone or acquired, and many of the important people and companies of today were not around just a few years ago.

Greg Jarboe compares the changes to gentrification of old neighborhoods, where a working-class area becomes suddenly trendy and all sorts of new folks move in, often pushing out the old inhabitants. In today’s SearchDay, The Gentrification of the Search Industry, Greg looks at the many changes in the Search Engine Strategies New York event that have taken place in just the last three years to illustrate that the old neighborhood is indeed changing.

Have you seen similar things going on? What can old-school search residents do to stay relevant amidst their new neighbors? Share your thoughts in the SEW Forums.

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