Search Headlines & Links: Apr. 26, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • The Search Neighborhood is Changing
    Greg Jarboe compares the changes in the search industry to gentrification of old neighborhoods, where a working-class area becomes suddenly trendy and all sorts of new folks move in, often pushing out the old inhabitants.
  • DoubleClick Takes Ad Exchange on the Road
    Apparently DoubleClick’s new ad exchange is a bit more than vaporware, or a pretty bow to put on the package to entice potential acquirers.
  • Click Quality Council Outlines 8 Principles of Click Quality
    The Click Quality Council, an anti-click fraud group created by PPC auditing firm Click Forensics, has issued a set of eight principles it feels are necessary to produce quality clicks.
  • Revises Ad Algorithm
    Using an algorithm that makes it more closely resemble Google’s AdWords and Yahoo Search Marketing’s Panama platform, Superpages will begin ranking ads based on criteria like relevance and performance, in addition to bids.
  • Images and videos appear at top of Yahoo News results
    Over the past two days, images and videos have started to appear at the top of results pages for relevant queries on Yahoo News.
  • NearbyNow in 100 Cities by the Holidays
    Local search company NearbyNow has built a unique model that helps shopping mall retailers bring in foot traffic by putting their product info and inventory online.
  • The Simpsons on Search
    This YouTube clip shows Marge Simpson googling herself, and engaging in a variety of search-related activities.
  • Meet the Newest Link Love Columnist, Sage Lewis
    In his first contribution, Prevention is the Best Medicine: Don’t Let Viral Campaigns Get Sick and Die, Lewis diagnoses problems with the most feverish trend in link building — viral marketing campaigns.

Headlines & News from Elsewhere:

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