Setting Up Search in Large Organizations

Creating a search marketing strategy for any company can be a daunting task. That’s especially true when the company has more than 50 different brands and products, hundreds of millions of Web pages, different conversion metrics and different strategies.

In today’s SearchDay, Handling Search Marketing in Large Organizations, Melanie Mitchell, VP of SEO/SEM at AOL, offers the first of a three-part series about her experience building the in-house search practice of AOL.

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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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