WebSideStory has consolidated its product lines and rebranded as Visual Sciences, the company it merged with in February 2006. The Visual Sciences name reflects the company’s expansion beyond Web analytics to other channels.
“We remain committed to Web and Internet channel analytics and are expanding our application footprint. Our clients have made it clear they wish to use our real-time analytics capabilities to better understand all of the customer interaction data in their enterprises. The Web is one of the most important, but not the only, channel of this interaction,” Jim MacIntyre, Visual Sciences’ CEO, said in a statement.
MacIntyre, a co-founder of Visual Sciences, took the reins from WebSideStory CEO Jeff Lunsford in October. A series of executive shakeups followed, with the December departures of CMO Rand Schulman and Steve Kusmer, GM of search and content solutions. Just this week, Eric Peterson, VP of strategic services, left the company to build a Web analytics consulting practice.