Forget Demographics Google May Soon Offer Psychological Profiling

Okay this is just getting more and more science fiction like. Google has submitted a patent for psychological profiling of users. The patent outlines the ability to profile game users by their chat conversations and other text based interaction with the games.

“The company thinks it can glean information about an individual’s preferences and personality type by tracking their online behaviour, which could then be sold to advertisers. Details such as whether a person is more likely to be aggressive, hostile or dishonest could be obtained and stored for future use,” The Age reported earlier today.

The patent says user dialogue may be used to characterise the user as, for example, profane, blunt, polite, cautious, aggressive, non-confrontational, stealthy, honest, cooperative or uncooperative.

The information could be used to make ads that appear inside the game more “relevant to the user”, the patent stated.

I guess we can gather whatever information we want all for the good of better marketing. We joke about this quite a bit, but Google is fast changing into Big Brother. When our screens record what we are doing I think it will be all over – hey it does that now…….

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