Yahoo Being Sued For Faulty Ad Platform

The Blob (aka the Overture PPC platform) has struck Yahoo again – even after they replaced it with Panama – as a company is suing Yahoo for using an ad platform that was “operationally defective”.

This one should not get too far, and if it does Yahoo may as well get out of search – stopping the floodgates after a result against Yahoo would be hard.

Danny Sullivan gives a great overview of the situation.

Related reading

merchant-promotions
average-quality-score-ad-data
ad-network-comparison
linkedin logo
Simple Share Buttons