Why Wiki?

Wikipedia is not a search engine, and links from Wikipedia no longer count towards increasing your link equity – so why should SEOs care about Wikipedia? At the Search Engine Strategies conference in New York last month, a panel of experts shared their reasons why Wikipedia is still relevant to search marketers. We share them with you in today’s SearchDay, Should SEOs Care About Wikipedia?

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Image of a person typing on a laptop with paper and pens by the side, and a variety of different analytics icons sketched above it, such as graphs, charts and a clipboard.
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