Why Wiki?

Wikipedia is not a search engine, and links from Wikipedia no longer count towards increasing your link equity – so why should SEOs care about Wikipedia? At the Search Engine Strategies conference in New York last month, a panel of experts shared their reasons why Wikipedia is still relevant to search marketers. We share them with you in today’s SearchDay, Should SEOs Care About Wikipedia?

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Vector graphic of a laptop displaying a search result for 'your website'. A magnifying glass hovers in front of the laptop screen, enlarging the search result.
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