Google Adds Neighborhood Search

Google has added a neighborhood search capability for 50 U.S. cities, so a user can search for things like bagels upper east side new york or restaurants, over the rhine, cincinnati on Google Maps.

As Greg Sterling points out, in this case Google is playing catch-up with sites like Ask.com (which launched this in December with its AskCity local search tool, as well as Trulia and Yelp. Yahoo has defined neighborhoods in large cities for some time as well.

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A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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