Top Three SEO Mistakes

In the process of creating a presentation for catalog retailers at a DMA conference, SiteLogic’s Matt Bailey has distilled the essence of SEO into three common things that businesses do wrong.

Here are his Top Three SEO Mistakes:

  1. Branding comes before marketing tactics – On-page optimization is often at odds with brand decisions.
  2. Call things what they are – Customers don’t always search for branded terms; they use their own words to describe your product.
  3. The basis of optimization is the customer experience – Optimizing pages for users will help you rank well in search engines.

Matt has posted his 48-page slide deck from the presentation, which is filled with more SEO basics like these.

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A picture of the first slide from Greg Gifford's Brighton SEO presentation, featuring a movie still of a man in a racing car with the words "Marketing to Local Businesses" across it in orange, and below, "Moving beyond local SEO to win the visibility race" in white text.
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