The potential of the Latin market is obviously not lost on the Marchex team, as they have partnered with Fox’s Latin American Channels division to jointly develop a set of Spanish-language Web sites owned by Marchex.
Sites include the Spanish-language equivalent dot-com domains for “Cook,” “Photos,” “Sports,” “Movies” and more than 100 other domains that Marchex recently acquired for $10 million. As it does with its English-language network of direct navigation domains, Marchex will monetize those sites with display ads and pay-per-click text ads.
“It is a key step in our ongoing strategy of acquiring Web sites and developing them into high quality destinations which, over time, will continue to build our base of global and local traffic,” Peter Christothoulou, Marchex’s chief strategy officer, said in a statement.
The Marchex company includes search engine Enhance and GoClick, as well as vertical content advertising source Industry Brains. This should provide some increased interest in the Latin market.