Universal Search and SEM

Last week, Google announced a major change in the way it delivers search results, moving from “siloed” searches for blogs, videos, news and other categories to a “universal search” model, incorporating all of those categories in a single page, ranked against each other for relevance.

That move is bound to bring changes for both searchers and search marketers. We explore some of the possibilities in today’s SearchDay, What Does Universal Search Mean for SEM?

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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