Universal Search and SEM

Last week, Google announced a major change in the way it delivers search results, moving from “siloed” searches for blogs, videos, news and other categories to a “universal search” model, incorporating all of those categories in a single page, ranked against each other for relevance.

That move is bound to bring changes for both searchers and search marketers. We explore some of the possibilities in today’s SearchDay, What Does Universal Search Mean for SEM?

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The word PREPARED is written on a blackboard with the UN crossed out. A hand is underlining it.
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