SEW Experts: Getting Hyper-Active in Local Search

In today’s Vertical Challenge column, Getting Hyper-Active in Local Search, Michael Boland dives into the world of hyper-local, where newspapers and online startups use local online communities to get an edge on news aggregators like Google and Yahoo.

Related reading

The middle ground for single keyword ad groups (SKAGs)
Five ways blockchain will impact search marketing
New visual search innovations tap human emotions and biological buying triggers