AdWords Bolding Synonyms

David Szetela spotted this today and contacted Google for confirmation. AdWords is now bolding the expanded match terms in the ads.

The example he used saw handbag being bolded when the search contained purse. This should be interesting. I will have to delve a little deeper into this. Can you turn it off, like expanded match etc.

I am starting a thread on this here
. Keep track of developments there.

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