SEW Experts: Making the Case for Portfolio Based Bid Management Tools

In today’s By the Numbers column, Making the Case for Portfolio Based Bid Management Tools, Eric Enge shows why he prefers portfolio based bid management tools to the rules based solutions that evaluate ROI on a keyword-by-keyword basis.

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Image showing front and back of the rumoured iPhone 8 in blush gold colour, which is a kind of peach brown. A caption in the bottom right corner attributes the image to Benjamin Geskin.
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