SEW Experts: Making the Case for Portfolio Based Bid Management Tools

In today’s By the Numbers column, Making the Case for Portfolio Based Bid Management Tools, Eric Enge shows why he prefers portfolio based bid management tools to the rules based solutions that evaluate ROI on a keyword-by-keyword basis.

Related reading

The word PREPARED is written on a blackboard with the UN crossed out. A hand is underlining it.
A hand holding a transparent piece of plastic or glass, with the Google logo superimposed onto it.
Simple Share Buttons