Google Universal Search: What’s it Mean, Really?

While some industry-watchers are cheering Google’s recent moves, others are yawning. Range Online’s Phil Stelter digs into what Universal Search really means for Google, and for search marketers, in today’s SearchDay, “Distilling Universal Search.”

“What once had a handful of sources and some cleanly-evolved methods now has dozens of sources with varying methods. We have some interesting challenges ahead of us. We are ceding more control to the almighty algorithm. At the same time, if we are doing our jobs well, it simply means shifting some priorities,” writes Stelter.

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