No Conversion in Yahoo’s Quality-Based Bidding

Speculations were high on what elements went into Yahoo’s Quality Bid-based pricing since they announced the change two days ago.

People thought conversions from use of Yahoo Analytics was part of the algorithm determining pricing, but Yahoo wrote a blog post to clarify that this was not the case.

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A picture of Caroline Reynolds, VP of Paid Search at iProspect, giving her presentation at the CMA Digital Breakfast.
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