Universal Search Boosting Map, Video Traffic

Hitwise’s Bill Tancer has published an analysis of traffic data on Google’s various properties, comparing them before and after the Universal Search launch on May 16.

The big winner is Google Maps, whose visits rose 20.34 percent from May 12 to June 2. Google’s video properties benefited as well, with YouTube visits up 8.26 percent and Google Video up 1.41 percent. Image Search and Google News lost traffic, dipping 7.22 percent and 7.84 percent respectively.

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