The End of SEO, or a New Beginning?

At SES Toronto this week, Google’s Universal Search, personalization, and the death of SEO were among the hot topics discussed. In her ClickZ column today, “Search Works Harder, So Must Search Marketers,” Rebecca Lieb offers some highlights from the show.

For other coverage of SES Toronto, check out:

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A photograph of an advert for Google Voice on the London Underground, at the station Gloucester Road. The poster spells out the stop name as it's pronounced, "glos-tuh rode", and underneath reads, "Say it to get it. Google voice search for mobile".
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Google I O 2016 on Google
A graphic showing the old Google logo superimposed over a faint search results page.