SEW Experts: The Five Characteristics of Highly Effective PPC Specialists

In today’s Search Ads column, “The Five Characteristics of Highly Effective PPC Specialists ,” Tony Wright has come up with five characteristics of successful PPC specialists. As anyone in the search marketing industry can tell you, talent is scarce. If you can find one with all these traits, hire him/her on the spot.

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A notepad with GENERATION Z written in the middle, with six traits listed around it: pragmatic, connected, global, educated, social and visual.
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