Latin American Market Poised for Growth

Speaking at Search Engine Strategies Latino today in Miami, Gonzalo Alonso, Google’s general manager for Spanish-speaking Latin America, said that Google sees huge potential in the Latin American market.

“When we see Latin America, we see growth,” Alonso said. The market is growing faster than any other world market, but some challenges need to be overcome. According to Alonso, these include establishing online payment methods, increasing the number of e-commerce players, getting businesses to build indexable Web sites, and getting the government involved in closing the Internet gap.

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