SEW Experts: Can Social Media Work in Big Business?

In today’s Big Biz column, “Can Social Media Work in Big Business?,” Aaron Shear reviews various social media strategies and offers advice on justifying it to VPs in the boardroom.

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A pair of yellow cartoon hands holds the newspaper The Springfield Shopper, which bears the headline SLEEP IMPORTANT, SAY EXPERTS.
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The front page of the Simpsons newspaper Springfield Shopper, with the headline Wiccan Curse Blinds Half the Town. Underneath the subheading reads, Newspaper sales plunge 50 percent
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