SEW Experts: The Impact of User Registration on Generating Real Estate Leads

In today’s By the Numbers column, “The Impact of User Registration on Generating Real Estate Leads,” Eric Enge discusses changes to lead generation strategies in the real estate industry. He explains that while real estate sales are a large, highly fragmented market that evolved around control of data through the Multiple Listing Service, the Web has jarred this system with its premise that information should be freely available online.

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