Even More Local Search Patents

When we wrote last week about Local.com’s new local search patent, we pointed out that there were far too many patents being issued in that space. That’s only gotten worse this week, with another local search patent awarded to Local.com, this time for ad-supported 411 calls.

Once again, this patent seems to be in direct conflict with an existing patent, one from Jingle Networks.

There’s either going to have to be some litigation, or consolidation of businesses or patents between the various players. In the meantime, it’s the users and advertisers who will suffer, since the confusion in the marketplace and looming lawsuits will only serve to scare off advertisers and slow the growth of local search.

Related reading

sew1_handyman_sacremento_home_services-1
dna34_hotels_venice_beach
local map pack
thinkstockphotos-507274998
Simple Share Buttons