FAST Acquires Personalization/Recommendation Technology

Norway- and Boston-based search company FAST Search & Transfer has acquired AgentArts, a San Francisco-based technology company with a personalization and recommendation engine for music, video, games and mobile entertainment. AgentArts clients include Infospace Mobile, Telstra Big Pond, Telstra Mobile, and Unipier.

FAST will add the technology to its enterprise search products, which will allow users to see the relationships between content and get recommendations for similar content based on their search patterns. It also includes a social recommendation feature, which helps users discover similar content based on patterns of other users with similar interests.

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