SEW Experts: The Beginning of the Fragmentation of Search

In today’s Search Ads column, “The Beginning of the Fragmentation of Search,” Tony Wright ponders the evolution of search marketing from its heady first years to the competitive situation today. Can this be the beginning of the fragmentation of search?

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A screenshot of visual search on Pinterest. On the left is a picture of a copper angle-poise lamp, with the words 'Visually similar results' above it. Down the right-hand side are a number of pins showing similar lamps.
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